Design and New Media
Project. 1
1a: Collect: User Research
1b: Comprehend
1c: Concepts and Create
Aims to increase the number of journeys made by bicycles in the city to improve air quality, reduce traffic congestion and promote health. I have been commissioned as design researchers to provide qualitative information about:
3 main groups of users; Regular cyclists, in-frequent cyclists and non-cyclists (short journey motorists).
PROJECT 1a
User research
People (who): ------ Cyclists and motorbike riders
Activity (what): ------ A way for transportation
Context (why): ------ Fitting; Environmental (no air pollution)
Technology (how): ------ Smart phone
Picture 1. Lijie's Sketchbook
PROJECT 1b
Materialise resesrch
Photographic narratives
PROJECT 1c
Display thinking
Picture 2. Work photo
Sketching
Picture 3. Lijie's Sketchbook
Picture 4. Lijie's Sketchbook
Picture 5. Lijie's Sketchbook
Picture 6. Lijie's Sketchbook
Picture 6. Lijie's Sketchbook
Picture 7. Lijie's Sketchbook
Final Outcome
Video of Project 1
My Channel
This video is about 'If you cycle to work. what gonna happen'. It tells that a person was fired because he was stuck in traffic jam and late. He is tardiness often led him to lose his job, it triggered a series of bad luck events in his life, such as break up with her girl friend, do not have money and he had to sell his car. . .After he changed to cycling, his unfortunate life finally ended, and ushered in happiness.